MarkFarmer.net Blog

A screen capture of a cellphone home screen, showing a variety of social media icons

Can We Have Social Media Back?

I met Brian at a Toronto tech meetup in 2011. I was hanging around the back of the room when he introduced himself, and we connected over a mutual fascination with all things social...

An empty factory floor

The Death of the Worker

Organized labour has been shrinking as a percentage of the workforce in America and Canada for decades, which should come as a surprise to no one: authors have been predicting the death of work since...

The words, "The End" against a colourful backdrop.

Elements of Strategy, Part 5: The Walking Dead

Part five of a series, “Elements of Strategy.” Check back each week for more insights. I remember seeing a contract posting for a digital strategist, which was pretty formulaic, except for one line: “Once...

A crack in a piece of metal

Elements of Strategy, Part 2: The Digital Divide

Part two of a series, “Elements of Strategy.” Check back each Monday for more insights. Digital communications have flipped the relationship between audience and messenger: audiences are in control of how they’re communicated to,...

A photo of Mark Zuckerberg

Why Facebook Isn’t Going Anywhere

Collective rage against Facebook has become deafening over the last six months. It stands accused of killing everything from our attention span to journalism, to democracy itself. It’s been blamed for helping Russia subvert the...