MarkFarmer.net Blog

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It’s Time to Regulate Facebook

Facebook has become an essential utility, and a dangerous one at that. Western democracies can’t afford to let it run unchecked any longer: it’s time to regulate it, like we do with any other...

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Giving up on Social Media

Social media has been very good to me. I’ve worked with it for the better part of the last ten years at large corporations, small non-profits, universities and more. I’ve taught social media marketing...

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Why Canada Will Fail at Innovation

A recent Globe & Mail article described the stark choices facing commodity producers such as Canada in a world where commodity prices have been depressed for years, and look to remain so for the near future....

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Why the TTC can’t wish the trolls away

A Toronto Transit Commission (TTC) union recently tried to shut down the @TTCHelps customer service Twitter account. The union is upset over “the barrage of hateful tweets directed at particular employees” on Twitter, including “photos...

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Social media behaves like a two-year-old

Social media vs. child-rearing I don’t have kids, but I’ve observed them intently over the course of my 40-odd years (watching six nieces and nephews grow up gives a bachelor about as much insight...

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Bots will disrupt recruiting in four to seven years

Social media, bots and why you’d better start coming up with content right now. Facebook announced a new strategic priority last week: bots. It’s doubling down on the technology, predicting that bots will start replacing apps...

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Will you lose your marketing job to a machine?

Marketing Automation: the Death of Your Gig? Every day, machines are discovering exciting new ways to eliminate jobs through the wonders of automation. The latest robots are able to ship boxes, drive 18-wheelers and kill...

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The Death of Flash: Lessons in Community & Democracy

The Death of Flash What an obsolescent programming interface can teach you about democracy and community. I started programming in earnest in 2001, using (among other things) a now largely defunct technology called “Flash.”...

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Pooh-Pooh Culture

It’s insidious. It undermines trust, saps initiative and likely already infects your workplace: welcome to pooh-pooh culture. Wikipedia defines “pooh-poohing” as “a fallacy in informal logic that consists of dismissing an argument as being...

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You’re a sucker for a good webinar

The invite appears in your inbox. “Join us for a free webinar on <insert tantalizing business trend / skill / software / here>.” You open. You read. You ponder (maybe). You click. Days later your...