Thoughts and predictions for the digital & social worlds

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An Open Letter to Every Young Salesperson

Sales: it’s about what you can do for me. I get a lot of sales calls. A lot. I don’t know how the rumour started that I’m made of cash, but apparently that happened. Sometimes I...

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Building your career with social media

Building your career with social media. Social media is one of the most powerful tools for building your career through the power of your own brand. But where to begin? Here are some tips...

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ACT up for better communication

It stands for Authenticity, Consistency and Transparency. It’s the cornerstone of real, effective online communication.Too many organizations fall into traps on the way to ACTing up: “We need to sound official.” Trust me: you don’t...

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The top 10 things to know about Twitter

This week is a guest post by Karim Kanji, friend, all-around social media nerd and co-faculty member at George Brown College. Here’s Twitter in 10 points: Twitter is an open and accessible public network....

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90% of your content is crap

Puppy mills still exist. They’re horrible places where female dogs are kept in inhumane, cramped quarters for the sole purpose of churning out a constant stream of puppies to be shipped to pet stores....

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Zombie words want your brains

You pass them every day, and they slide right off your consciousness. “Post no bills.” “No negotiables kept on premises after hours.” “No standing.” They’re zombie communications, the relics of a bygone era that...

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Social media feeding frenzy

Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of old media, Facebook, Twitter, LinkedIn, YouTube and others grew dramatically each year...

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Stop screwing up your Facebook reach

A friend recently posted the following link, “Facebook officially kills organic reach for brands,“ and asked somewhat sarcastically (I hope) when he could kill his company’s Facebook page as a result. However, a funny thing happened...