MarkFarmer.net Blog

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The Death of the Worker

Organized labour has been shrinking as a percentage of the workforce in America and Canada for decades, which should come as a surprise to no one: authors have been predicting the death of work since...

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Elements of Strategy, Part 5: The Walking Dead

Part five of a series, “Elements of Strategy.” Check back each week for more insights. I remember seeing a contract posting for a digital strategist, which was pretty formulaic, except for one line: “Once...

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Elements of Strategy, Part 2: The Digital Divide

Part two of a series, “Elements of Strategy.” Check back each Monday for more insights. Digital communications have flipped the relationship between audience and messenger: audiences are in control of how they’re communicated to,...

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Why Facebook Isn’t Going Anywhere

Collective rage against Facebook has become deafening over the last six months. It stands accused of killing everything from our attention span to journalism, to democracy itself. It’s been blamed for helping Russia subvert the...

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Top 10 Strategy Secrets

Creating a great strategy isn’t rocket science, but it has its secrets…. Strategy is never about technology, mission statements or org charts: it’s about people and culture. Peter Drucker said “Culture eats strategy for...