Can We Have Social Media Back?
I met Brian at a Toronto tech meetup in 2011. I was hanging around the back of the room when he introduced himself, and we connected over a mutual fascination with all things social...
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Top 10 Strategy Secrets
Creating a great strategy isn’t rocket science, but it has its secrets…. Strategy is never about technology, mission statements or org charts: it’s about people and culture. Peter Drucker said “Culture eats strategy for...
Bots will disrupt recruiting in four to seven years
Social media, bots and why you’d better start coming up with content right now. Facebook announced a new strategic priority last week: bots. It’s doubling down on the technology, predicting that bots will start replacing apps...
The top 10 things to know about Twitter
This week is a guest post by Karim Kanji, friend, all-around social media nerd and co-faculty member at George Brown College. Here’s Twitter in 10 points: Twitter is an open and accessible public network....
Zombie words want your brains
You pass them every day, and they slide right off your consciousness. “Post no bills.” “No negotiables kept on premises after hours.” “No standing.” They’re zombie communications, the relics of a bygone era that...
The top ten tips for avoiding getting your ass kicked during a crisis
(from PodCamp Toronto 2015): 1. Beforehand: know who’s in charge. Do you know what the chain of command is at your institution? Do you know who’s responsible for monitoring online conversation? Make sure you...
Social media feeding frenzy
Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of old media, Facebook, Twitter, LinkedIn, YouTube and others grew dramatically each year...
Stop screwing up your Facebook reach
A friend recently posted the following link, “Facebook officially kills organic reach for brands,“ and asked somewhat sarcastically (I hope) when he could kill his company’s Facebook page as a result. However, a funny thing happened...
Google Glass didn’t fail
You may have heard the recent news that Google Glass is dead. In fact, depending upon which source you consulted, you may have heard that Glass suffered a fate worse than death: failure. This...
Be a warthog
I remember reading “Rogue Warrior,” the autobiography of Richard Marcinko, founder of SEAL Team Six, the elite unit that (among other achievements) killed Osama Bin Laden. Marcinko is about as tough as is humanly...
