The Cavalry’s not Coming to Save Social
Business leaders often don’t “get” social media. It’s frequently treated as just another marketing channel, a way to push promotions and messages. This is often chalked up to a lack of understanding of the...
Tagged: marketing
Will you lose your marketing job to a machine?
Marketing Automation: the Death of Your Gig? Every day, machines are discovering exciting new ways to eliminate jobs through the wonders of automation. The latest robots are able to ship boxes, drive 18-wheelers and kill...
ACT up for better communication
It stands for Authenticity, Consistency and Transparency. It’s the cornerstone of real, effective online communication.Too many organizations fall into traps on the way to ACTing up: “We need to sound official.” Trust me: you don’t...
