The Cavalry’s not Coming to Save Social
Business leaders often don’t “get” social media. It’s frequently treated as just another marketing channel, a way to push promotions and messages. This is often chalked up to a lack of understanding of the...
Tagged: digital
Unpacking Canada’s New Digital Charter
On May 16, Canada unveiled its digital charter, which appears to be (perhaps unsurprisingly) more policy paper than charter. In fact, it reads more like a shopping list of programs already funded and “coming...
Elements of Strategy, Part 2: The Digital Divide
Part two of a series, “Elements of Strategy.” Check back each Monday for more insights. Digital communications have flipped the relationship between audience and messenger: audiences are in control of how they’re communicated to,...
Top 10 Strategy Secrets
Creating a great strategy isn’t rocket science, but it has its secrets…. Strategy is never about technology, mission statements or org charts: it’s about people and culture. Peter Drucker said “Culture eats strategy for...
