MarkFarmer.net Blog

Two businessmen in silhouette

The secret to management

30% of management is figuring out whether or not what you’re doing is helping the organization. 20% is figuring out how to stop doing the stuff that isn’t helping. 30% is executing the stuff...

Exterior of the Royal Ontario Museum in Toronto

The virtual museum

While I was working at the Royal Ontario Museum a few years ago, Google introduced its Art Project, which became the Google Cultural Institute, a platform for showing the contents of the world’s great...

A graphic of five gold stars

The hazards of perfection

The business culture at academically-oriented institutions (museums, universities, etc.) carries a heavy burden: perfectionism. It’s a reflection of academia’s meritocracy: work is assessed and rewarded, and status earned based on how close to perfect...

Two businessmen in silhouette

What gets measured, gets managed

“What gets measured, gets managed.” Peter Drucker said that, and with good reason. Far too many business decisions hinge on what’s “good for us,” “core to our mission,” “innovative” or any one of a...

A tightrope walker

Risk vs. strategy

Organizations say they want strategies. I create strategies for the digital side of their businesses, whatever that business may be. Unfortunately, when you scratch the surface you find that a lot of organizations don’t...

Why Twitter will have to become more like Facebook to survive

It’s inevitable. The first steps have already been taken with the recent Twitter redesign, which uses a “best tweets” feature. This emphasizes tweets that earn the most interaction (retweets, favourites and replies) by making...