90% of your content is crap
Puppy mills still exist. They’re horrible places where female dogs are kept in inhumane, cramped quarters for the sole purpose of churning out a constant stream of puppies to be shipped to pet stores....
MarkFarmer.net Blog
Zombie words want your brains
You pass them every day, and they slide right off your consciousness. “Post no bills.” “No negotiables kept on premises after hours.” “No standing.” They’re zombie communications, the relics of a bygone era that...
The top ten tips for avoiding getting your ass kicked during a crisis
(from PodCamp Toronto 2015): 1. Beforehand: know who’s in charge. Do you know what the chain of command is at your institution? Do you know who’s responsible for monitoring online conversation? Make sure you...
Social media feeding frenzy
Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of old media, Facebook, Twitter, LinkedIn, YouTube and others grew dramatically each year...
Stop screwing up your Facebook reach
A friend recently posted the following link, “Facebook officially kills organic reach for brands,“ and asked somewhat sarcastically (I hope) when he could kill his company’s Facebook page as a result. However, a funny thing happened...
Google Glass didn’t fail
You may have heard the recent news that Google Glass is dead. In fact, depending upon which source you consulted, you may have heard that Glass suffered a fate worse than death: failure. This...
Be a warthog
I remember reading “Rogue Warrior,” the autobiography of Richard Marcinko, founder of SEAL Team Six, the elite unit that (among other achievements) killed Osama Bin Laden. Marcinko is about as tough as is humanly...
The real reason why your company is never going to get social media
It’s not that they don’t understand how it works or its importance. It’s certainly not for lack of interest or trying. The biggest reason your company may never ‘get’ social media is that it...
When being an elephant isn’t enough
When companies try to copy others’ successes by only adopting the surface trappings of that success, they end up like an elephant in a circus act. The elephant is still an elephant. Its desire...
Content is the new advertising
Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...
