MarkFarmer.net Blog

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Becoming Bored

“75% of your shared data data has been used.” Thank goodness for automatic alerts, I thought, so that I don’t go over my cellphone’s data limit and incur stratospheric overage costs. Plenty of time...

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Can We Have Social Media Back?

I met Brian at a Toronto tech meetup in 2011. I was hanging around the back of the room when he introduced himself, and we connected over a mutual fascination with all things social...

An empty factory floor

The Death of the Worker

Organized labour has been shrinking as a percentage of the workforce in America and Canada for decades, which should come as a surprise to no one: authors have been predicting the death of work since...

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Elements of Strategy, Part 5: The Walking Dead

Part five of a series, “Elements of Strategy.” Check back each week for more insights. I remember seeing a contract posting for a digital strategist, which was pretty formulaic, except for one line: “Once...

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Elements of Strategy, Part 2: The Digital Divide

Part two of a series, “Elements of Strategy.” Check back each Monday for more insights. Digital communications have flipped the relationship between audience and messenger: audiences are in control of how they’re communicated to,...