Content is the new advertising
Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...
Author: markus6464
The secret to management
30% of management is figuring out whether or not what you’re doing is helping the organization. 20% is figuring out how to stop doing the stuff that isn’t helping. 30% is executing the stuff...
The virtual museum
While I was working at the Royal Ontario Museum a few years ago, Google introduced its Art Project, which became the Google Cultural Institute, a platform for showing the contents of the world’s great...
The hazards of perfection
The business culture at academically-oriented institutions (museums, universities, etc.) carries a heavy burden: perfectionism. It’s a reflection of academia’s meritocracy: work is assessed and rewarded, and status earned based on how close to perfect...
What gets measured, gets managed
“What gets measured, gets managed.” Peter Drucker said that, and with good reason. Far too many business decisions hinge on what’s “good for us,” “core to our mission,” “innovative” or any one of a...
Risk vs. strategy
Organizations say they want strategies. I create strategies for the digital side of their businesses, whatever that business may be. Unfortunately, when you scratch the surface you find that a lot of organizations don’t...
Why Twitter will have to become more like Facebook to survive
It’s inevitable. The first steps have already been taken with the recent Twitter redesign, which uses a “best tweets” feature. This emphasizes tweets that earn the most interaction (retweets, favourites and replies) by making...
