Building your career with social media
Building your career with social media. Social media is one of the most powerful tools for building your career through the power of your own brand. But where to begin? Here are some tips...
Author: markus6464
ACT up for better communication
It stands for Authenticity, Consistency and Transparency. It’s the cornerstone of real, effective online communication.Too many organizations fall into traps on the way to ACTing up: “We need to sound official.” Trust me: you don’t...
The top 10 things to know about Twitter
This week is a guest post by Karim Kanji, friend, all-around social media nerd and co-faculty member at George Brown College. Here’s Twitter in 10 points: Twitter is an open and accessible public network....
90% of your content is crap
Puppy mills still exist. They’re horrible places where female dogs are kept in inhumane, cramped quarters for the sole purpose of churning out a constant stream of puppies to be shipped to pet stores....
Zombie words want your brains
You pass them every day, and they slide right off your consciousness. “Post no bills.” “No negotiables kept on premises after hours.” “No standing.” They’re zombie communications, the relics of a bygone era that...
The top ten tips for avoiding getting your ass kicked during a crisis
(from PodCamp Toronto 2015): 1. Beforehand: know who’s in charge. Do you know what the chain of command is at your institution? Do you know who’s responsible for monitoring online conversation? Make sure you...
Social media feeding frenzy
Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of old media, Facebook, Twitter, LinkedIn, YouTube and others grew dramatically each year...
Stop screwing up your Facebook reach
A friend recently posted the following link, “Facebook officially kills organic reach for brands,“ and asked somewhat sarcastically (I hope) when he could kill his company’s Facebook page as a result. However, a funny thing happened...
Google Glass didn’t fail
You may have heard the recent news that Google Glass is dead. In fact, depending upon which source you consulted, you may have heard that Glass suffered a fate worse than death: failure. This...
Be a warthog
I remember reading “Rogue Warrior,” the autobiography of Richard Marcinko, founder of SEAL Team Six, the elite unit that (among other achievements) killed Osama Bin Laden. Marcinko is about as tough as is humanly...
