Monthly Archive: September 2014

An elephant balancing on a ball

When being an elephant isn’t enough

When companies try to copy others’ successes by only adopting the surface trappings of that success, they end up like an elephant in a circus act. The elephant is still an elephant. Its desire...

An old-fashioned Coke advertisement no the side of a building

Content is the new advertising

Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...

Two businessmen in silhouette

The secret to management

30% of management is figuring out whether or not what you’re doing is helping the organization. 20% is figuring out how to stop doing the stuff that isn’t helping. 30% is executing the stuff...