When being an elephant isn’t enough
When companies try to copy others’ successes by only adopting the surface trappings of that success, they end up like an elephant in a circus act. The elephant is still an elephant. Its desire...
Monthly Archive: September 2014
Content is the new advertising
Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...
The secret to management
30% of management is figuring out whether or not what you’re doing is helping the organization. 20% is figuring out how to stop doing the stuff that isn’t helping. 30% is executing the stuff...
