MarkFarmer.net Blog

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Elements of Strategy, Part 5: The Walking Dead

Part five of a series, “Elements of Strategy.” Check back each week for more insights. I remember seeing a contract posting for a digital strategist, which was pretty formulaic, except for one line: “Once...

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Elements of Strategy, Part 2: The Digital Divide

Part two of a series, “Elements of Strategy.” Check back each Monday for more insights. Digital communications have flipped the relationship between audience and messenger: audiences are in control of how they’re communicated to,...

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Why Facebook Isn’t Going Anywhere

Collective rage against Facebook has become deafening over the last six months. It stands accused of killing everything from our attention span to journalism, to democracy itself. It’s been blamed for helping Russia subvert the...

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Top 10 Strategy Secrets

Creating a great strategy isn’t rocket science, but it has its secrets…. Strategy is never about technology, mission statements or org charts: it’s about people and culture. Peter Drucker said “Culture eats strategy for...

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Showering with Siri

Why do the best ideas always pop into our heads when we’re in the shower with a face full of soap? Why do the lightning bolts always strike when we’re unable to write them...

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The Secret to a Great Strategy

A great strategy does several things which aren’t obvious to a junior strategist: It takes account of an organization’s power structures, the ones that set direction, make the big decisions, and which need to...

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Little Data: Bringing Sexy Back

Forget about big data for a moment: it can seem like a mountain peak viewed from afar, a daunting, mist-shrouded goliath in the distance. Like a mountaineer contemplating a climb, tech-heads like you and...