Monthly Archive: July 2014

A woman partially shielding her face in grief

The relentless pursuit of content marketing

“298 Lives Lost Thanks to Sloppy Risk Management” by one Johnny Spangenberg appeared at the top of my LinkedIn feed Thursday. It referred to the Malaysia Airlines passenger jet shot down over Ukraine earlier that...

Two businessmen in silhouette

What gets measured, gets managed

“What gets measured, gets managed.” Peter Drucker said that, and with good reason. Far too many business decisions hinge on what’s “good for us,” “core to our mission,” “innovative” or any one of a...

A tightrope walker

Risk vs. strategy

Organizations say they want strategies. I create strategies for the digital side of their businesses, whatever that business may be. Unfortunately, when you scratch the surface you find that a lot of organizations don’t...