Tagged: Social media

Social media fail: the Twitter icon bird, upside down with an "X" for an eye.

Giving up on Social Media

Social media has been very good to me. I’ve worked with it for the better part of the last ten years at large corporations, small non-profits, universities and more. I’ve taught social media marketing...

Picture of a child eating something unidentifiable (ice cream?)

Social media behaves like a two-year-old

Social media vs. child-rearing I don’t have kids, but I’ve observed them intently over the course of my 40-odd years (watching six nieces and nephews grow up gives a bachelor about as much insight...

A mixture of social media icons

Building your career with social media

Building your career with social media. Social media is one of the most powerful tools for building your career through the power of your own brand. But where to begin? Here are some tips...

A shark, silhouetted from below

Social media feeding frenzy

Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of old media, Facebook, Twitter, LinkedIn, YouTube and others grew dramatically each year...

An old-fashioned Coke advertisement no the side of a building

Content is the new advertising

Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...