Tagged: social media marketing

A shark, silhouetted from below

Social media feeding frenzy

Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of old media, Facebook, Twitter, LinkedIn, YouTube and others grew dramatically each year...

An old-fashioned Coke advertisement no the side of a building

Content is the new advertising

Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...