Tagged: content

An old-fashioned Coke advertisement no the side of a building

Content is the new advertising

Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...

A woman partially shielding her face in grief

The relentless pursuit of content marketing

“298 Lives Lost Thanks to Sloppy Risk Management” by one Johnny Spangenberg appeared at the top of my LinkedIn feed Thursday. It referred to the Malaysia Airlines passenger jet shot down over Ukraine earlier that...