Tagged: communications

Two men acting on stage.

ACT up for better communication

It stands for Authenticity, Consistency and Transparency. It’s the cornerstone of real, effective online communication.Too many organizations fall into traps on the way to ACTing up: “We need to sound official.” Trust me: you don’t...

A scary-looking scarecrow

Zombie words want your brains

You pass them every day, and they slide right off your consciousness. “Post no bills.” “No negotiables kept on premises after hours.” “No standing.” They’re zombie communications, the relics of a bygone era that...