Tagged: Branding

Two men acting on stage.

ACT up for better communication

It stands for Authenticity, Consistency and Transparency. It’s the cornerstone of real, effective online communication.Too many organizations fall into traps on the way to ACTing up: “We need to sound official.” Trust me: you don’t...

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Stop screwing up your Facebook reach

A friend recently posted the following link, “Facebook officially kills organic reach for brands,“ and asked somewhat sarcastically (I hope) when he could kill his company’s Facebook page as a result. However, a funny thing happened...