MarkFarmer.net Blog

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Social media feeding frenzy

Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of old media, Facebook, Twitter, LinkedIn, YouTube and others grew dramatically each year...

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Stop screwing up your Facebook reach

A friend recently posted the following link, “Facebook officially kills organic reach for brands,“ and asked somewhat sarcastically (I hope) when he could kill his company’s Facebook page as a result. However, a funny thing happened...

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Google Glass didn’t fail

You may have heard the recent news that Google Glass is dead. In fact, depending upon which source you consulted, you may have heard that Glass suffered a fate worse than death: failure. This...

Three warthogs

Be a warthog

I remember reading “Rogue Warrior,” the autobiography of Richard Marcinko, founder of SEAL Team Six, the elite unit that (among other achievements) killed Osama Bin Laden. Marcinko is about as tough as is humanly...

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When being an elephant isn’t enough

When companies try to copy others’ successes by only adopting the surface trappings of that success, they end up like an elephant in a circus act. The elephant is still an elephant. Its desire...

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Content is the new advertising

Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...

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The secret to management

30% of management is figuring out whether or not what you’re doing is helping the organization. 20% is figuring out how to stop doing the stuff that isn’t helping. 30% is executing the stuff...

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The virtual museum

While I was working at the Royal Ontario Museum a few years ago, Google introduced its Art Project, which became the Google Cultural Institute, a platform for showing the contents of the world’s great...

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The hazards of perfection

The business culture at academically-oriented institutions (museums, universities, etc.) carries a heavy burden: perfectionism. It’s a reflection of academia’s meritocracy: work is assessed and rewarded, and status earned based on how close to perfect...