Becoming Bored
“75% of your shared data data has been used.” Thank goodness for automatic alerts, I thought, so that I don’t go over my cellphone’s data limit and incur stratospheric overage costs. Plenty of time...
MarkFarmer.net Blog
Can We Have Social Media Back?
I met Brian at a Toronto tech meetup in 2011. I was hanging around the back of the room when he introduced himself, and we connected over a mutual fascination with all things social...
The Death of the Worker
Organized labour has been shrinking as a percentage of the workforce in America and Canada for decades, which should come as a surprise to no one: authors have been predicting the death of work since...
Elements of Strategy, Part 7: The Icing on the Cake (Meta Strategy)
This is our final installment in the Elements of Strategy series. Hope you enjoyed it. The toughest part of creating a strategy lies in what isn’t communicated: the meta strategy. This is the plan...
Elements of Strategy, Part 6: Do More by Doing Less
As humans, we get very attached to things: other people, TV shows, furniture… you name it. The more time we spend around these things, the more we think we need them. The same thing...
Elements of Strategy, Part 5: The Walking Dead
Part five of a series, “Elements of Strategy.” Check back each week for more insights. I remember seeing a contract posting for a digital strategist, which was pretty formulaic, except for one line: “Once...
Elements of Strategy, Part 4: Data-Driven Decisions & Effective Communications
Part four of a series, “Elements of Strategy.” Check back each week for more insights. Decisions get made in many different ways in organizations. When profit’s driving the bus, there’s one overriding measure of...
Elements of Strategy, Part 3: What Gets Measured Gets Done
Part three of a series, “Elements of Strategy.” Check back each week for more insights. No one is sure who said it first: Peter Drucker? Edwards Deming? Lord Kelvin? It doesn’t really matter, because...
Elements of Strategy, Part 2: The Digital Divide
Part two of a series, “Elements of Strategy.” Check back each Monday for more insights. Digital communications have flipped the relationship between audience and messenger: audiences are in control of how they’re communicated to,...
Elements of Strategy, Part 1: The Essence of Strategy
Part one of a series, “Elements of Strategy.” Check back each Monday for more insights. Strategy is as much about inspiration and vision, as it is about analyzing an organization and its challenges. Strategy...
