MarkFarmer.net Blog

A man wearing Google Glass glasses

Google Glass didn’t fail

You may have heard the recent news that Google Glass is dead. In fact, depending upon which source you consulted, you may have heard that Glass suffered a fate worse than death: failure. This...

Three warthogs

Be a warthog

I remember reading “Rogue Warrior,” the autobiography of Richard Marcinko, founder of SEAL Team Six, the elite unit that (among other achievements) killed Osama Bin Laden. Marcinko is about as tough as is humanly...

An elephant balancing on a ball

When being an elephant isn’t enough

When companies try to copy others’ successes by only adopting the surface trappings of that success, they end up like an elephant in a circus act. The elephant is still an elephant. Its desire...

An old-fashioned Coke advertisement no the side of a building

Content is the new advertising

Somewhere on the road to the New Economy®, content got commodified. For years we’ve been told that content rules and content is king, which basically means the only reason anyone will pay attention is...

Two businessmen in silhouette

The secret to management

30% of management is figuring out whether or not what you’re doing is helping the organization. 20% is figuring out how to stop doing the stuff that isn’t helping. 30% is executing the stuff...

Exterior of the Royal Ontario Museum in Toronto

The virtual museum

While I was working at the Royal Ontario Museum a few years ago, Google introduced its Art Project, which became the Google Cultural Institute, a platform for showing the contents of the world’s great...

A graphic of five gold stars

The hazards of perfection

The business culture at academically-oriented institutions (museums, universities, etc.) carries a heavy burden: perfectionism. It’s a reflection of academia’s meritocracy: work is assessed and rewarded, and status earned based on how close to perfect...

A woman partially shielding her face in grief

The relentless pursuit of content marketing

“298 Lives Lost Thanks to Sloppy Risk Management” by one Johnny Spangenberg appeared at the top of my LinkedIn feed Thursday. It referred to the Malaysia Airlines passenger jet shot down over Ukraine earlier that...

Two businessmen in silhouette

What gets measured, gets managed

“What gets measured, gets managed.” Peter Drucker said that, and with good reason. Far too many business decisions hinge on what’s “good for us,” “core to our mission,” “innovative” or any one of a...