From programming to prognostication.
I’m a digital strategist based out of Toronto, Canada. I began life as a programmer, and wrote my first code at age eight. It didn’t do much except parse simple lines of text, to understand the difference between commands such as “Go north” and “Grab torch.” Dad wasn’t impressed; I was.
I graduated university with English and journalism degrees, worked in PR for a couple of years and then got back into programming as a web designer / developer in the late ’90s during the dot-com boom. Years later I got hooked by social media, and then digital communications, which is where you find me today.
I’m passionate about two things: learning and reading the digital world’s tea leaves. I enjoy predicting trends, such as what’s going to sink and swim in social media, which apps I see thriving and dying, and so on.
All opinions expressed here are purely my own and do not represent the opinions or views of any employers, past or present.